About
Dentist / Innovator / Boundary Breaker / Sustainability Warrior
meet our founder:
Onaido Achebe
DDS
is more than a High-quality, cruelty-free oral care brand. It's the culmination of passion, research, field-work, and the dream of something better, cleaner, more representative.
Our story
After graduating from one of the top dental schools in the United States, our female-founder did what most graduates do-landed a job in a dental practice. There, it took very little time to realize a few things:
Oral care products are wastefull
Oral care branding is boring, overplayed, and way too blue
Representation in the world of dentistry is severely lacking
Certain ingredients are... questionable at best
As a Black, Nigerian, queer, female dentist, On a had already broken countless boundaries-fueling her desire to break a few more. (Glass ceiling? Don't know her.)
That's where 
began: A desire to break boundaries by shaking up the dental industry with innovative, good-for-you products that care for the planet, look beautiful on your counter, and represent everyone.
We believe
1.
Clean ingredients just make sense
Which is why you won't find icky, harsh chemicals in any of our products.
2.
Sustainability is our responsability
Our planet is at the core of everything we do; our products are recyclable, compostable, or reusable.
3.
Every smile deserves to feel represented and valued
No matter your race, religion, gender, or sexual orientation; we love you.